Laura Merino
Founder + CEO
Laura has more than a decade of experience in marketing and communications. She has a strong knowledge in media planning and buying, digital marketing and content distribution, and she loves helping clients grow their business. For the last nine years, Laura has worked in the outdoor industry, including for a number of years as an associate media director, where she was responsible for creating full-funnel media strategies for a range of clients including Black Diamond Equipment, Outdoor Research, Sun Valley Ski Resort and Taos Ski Valley. She has also worked as an account director and senior strategist, developing and implementing brand and marketing strategies as well as content-distribution plans. Laura loves to help brands articulate why it is they do what they do in order to set the foundation for building stronger customer relationships.
Laura is President of the Board of Directors of the 5Point Film Festival, a non-profit that ignites personal and communal adventure of all kinds through the experience of sharing meaningful stories. Laura loves all things outside. Getting outside everyday for some time away from screens to soak in nature is a must. Laura is an avid, skier, mountain biker, angler and dog lover. She resides in Carbondale, CO with her husband Mark and their three dogs, Scout, Layla and Bug and cat, Charlie.
